Grassroots Knowledge Partners' Night, Watched by over 110w People, “grinds” out a New Future for the Consumer Goods Industry

(Hu Jianping, Deputy Secretary of the Xinjin District Committee and Mayor of Xinjin District)

Forty-three years ago, Chengdu Xinjin gave birth to China's first private enterprise, Hope Group, which is known as the “cradle of China's private economy”. Hu Jianping, deputy secretary of Xinjin District Party Committee and mayor of Xinjin District, said, “There is hope in Xinjin, and hope is in Xinjin, which is the place where hope rises, and even more fertile ground for innovation and entrepreneurship. Grassroots Knowben has been deeply engaged in the food field for many years, focusing on making industrial investment, focusing on the layout of dairy, seasoning, leisure food, health care products and pet food, etc., which is very suitable for the industrial development of Xinjin.”

(Liu Yonghao, Chairman, New Hope Group)

Liu Yonghao, Chairman of New Hope Group, said in his speech that “Grassroots Knowledge Partner Night” will connect more industry partners to build a better hometown and a better motherland. The theme of this year's “Grassroots Knowledge Partner Night” is “Grinding”. New Hope Group has spent ten years grinding mechanisms, talents, products and markets to create the platform of Grassroots Knowledge, which has incubated one listed company, two companies valued at more than 10 billion yuan, three companies valued at more than 3 billion yuan, and three companies valued at more than 3 billion yuan. We have incubated 1 listed company, 2 companies valued at over 10 billion RMB, 3 companies valued at over 3 billion RMB and developing rapidly, and nearly 10 innovative companies valued at 1 billion to 1 billion RMB. ...... It is hard to make a forest out of a single tree, and a single flower does not report the spring, so we hope that “Grassroots Knowledge Partners' Night” can create a larger area of value through connection. We hope that the “Grassroots Knowledge Partner Night”, connecting to create value, can grow a bigger forest.

(XI Gang, President of Grassroots Knowledge)

Mr. Xigang emphasized that the vision of Grassroots Knowledge is to achieve talents, enterprises and a better life, and more than 80% of the seats in the “Grassroots Knowledge Partner's Night” were given to external entrepreneurs, which highlights the idea that connection creates value, and Grassroots creates connection. In the future, Grassroots Knowledge will become more and more open, and utilize the platform it has built to better assist innovative entrepreneurs in the consumer field to continue to move upward, upward, and forward, and will gradually evolve Grassroots Knowledge's “Partner's Night” into a partner's night in the consumer industry, and in the future into a partner's night for all of China's truly innovative entrepreneurs.

Fu Jianfeng, Chairman of Chengdu Jiaozijin Holdings Equity Investment (Group) Co., Ltd. shared the role of equity investment in science and technology innovation. He believes that at present, China's venture capital managers are becoming more and more professional and mature, and the capital market continues to improve to create better conditions for entrepreneurs. This year's Document No. 1 of the State Council also specifically mentioned the guidance on the high-quality development of government funds, all of which are bringing new opportunities for science and technology innovation.

(Fu Jianfeng, Chairman of Chengdu Jiaozijin Holdings Investment (Group) Co.)

(Wang Tiejun, President of New Hope Flavor Holdings)

Wang Tiejun introduction, “words and flavors” emphasis on “searching for the taste of the original flavor”, explore China's culinary map, do a deep refinement of management, adhere to the product differentiation and innovation, based on which the new hope that the taste of the industry to create a high-quality growth flywheel. In the future, New Hope Taste will continue to collaborate with internal and external supply chains to provide consumers with differentiated products and create a better life with delicious flavors, based on the concepts of “eating together, creating together, sharing together”.

(Eight Horse Tea Co-General Manager K.H. Wang)

The answer given by Eight Horse Tea is rooted and elevated. Eight Horse Tea co-general manager Wang K'ung Heng said, “If we simply make tea into a commodity, selling to consumers is not long, we have to socialize with consumers”. This enterprise invested by the grassroots knowledge of the first brand of tea brand chain stores in China, for eight consecutive years selected “China's top 500 brand value”, but also successfully entered 31 countries, many appearances at important international events, and has become a representative of China's tea. Specific to the original leaf tea enterprises how to “ascension”? He believes that “first, good product is an important cornerstone, must believe in the power of the first. To make a category first, and then slowly expand the category. Second, there should be a good model, as far as possible to seize the opportunity of online and offline. Third, to do the brand to have good communication, to have the power to voice, let consumers know their good things. Fourth, when the enterprise develops to a certain stage, a good factory is important, and production capacity is critical.” He also emphasized that branding also requires “grinding”, respect for time, respect for the market, respect for professionalism.

(Ma Xiaolong, co-founder of Ding Ding Lazy Vegetables)

For three consecutive years, the whole network sales first, pickled fish big single product to a year 1 billion volume of Ding Ding lazy people dish that content and product, one cannot be avoided. As a serial entrepreneur, Ding Ding Lazy People dish co-founder Ma Xiaolong shared his keen insight into how to jittery e-commerce opportunities, pickled fish big single product to 1 billion yuan volume a year. He pointed out that “the rise of new categories or new brands is often in response to the dividends of new channels. Ding Ding Lazy dish started from KOC to start the disk, through the self-seeding on a bigger stage. He believes that the company of the future must have two products, the first is a physical product and the second is a content product. The channel has been changing, the only constant is the user. The only way to make products that meet users is to seize them. At the same time, he also emphasized that consumer goods competition must rely on supply chain and branding capabilities in the end.”

(Qi Shihua, co-founder of Yiran Bio)

Grassroots Capital invested Yiran Bio believes that polishing core competitiveness is the key to branding. They have been “sticking to” the research and development of Chinese bacteria technology for 15 years, breaking the monopoly of foreign giants, as well as the domestic substitution of key biotechnology, and continue to lead the domestic and global probiotic market. Qi Shihua, co-founder of Yiran Bio, said at the conference that over the past few years, the minds of Chinese consumers have undergone radical changes, such as the elderly over 60 years of age to focus on nutrition, health, longevity, and what impresses him is not only the simple sweet taste and stimulation, but the real function and real nutrition. There is no way out of rolling production capacity and price, only polishing our products and letting them speak for themselves can form new quality productivity and become the first choice of consumers.

(Liao Heyi, co-founder of Taste Exploration Studio)

Liao Heyi, Sichuan cuisine master chef, food blogger with millions of followers, and co-founder of Taste Exploration Studio, an advocate of the “new style of Sichuan flavor”, said that Taste Exploration was founded on the principle of “flavor-based”, and not only does it do a good job on its own dishes and products, but also hopes to help its peers improve value and enhance the competitiveness of restaurants as a flavor solution provider. Not only do we do a good job with our own dishes and products, but we also want to help our peers improve their value, enhance the competitiveness of restaurants, and become a provider of flavor solutions. Taste Studio combines complex seasoning cooking output, sharing tutorials and short videos, connecting restaurant users, but also solves the three major pain points of the restaurant cost reduction, new products, standardization, so that chefs have the energy and time to think about the restaurant structure and future direction.

(Prof. Li Yin, Chief Scientist, NDIG)

Prof. Li Yin, Chief Scientist of NDIG, shared “Bio-manufacturing--High-tech, Big Industry, New Investment”, he said that bio-manufacturing is a change of production mode and brings new quality productivity. Agricultural biologization and chemical industrialization are the current new quality productivity. He suggested that the development of biomanufacturing industry brings green growth of wealth instead of the red growth curve which is totally dependent on fossil energy consumption. The chemical industry, which has been around since the Industrial Revolution 200 years ago, will be replaced by biomanufacturing in the next 40 years.

(XI Yue, co-founder of Star Movement Era)

Xiyue Xi, co-founder of Starry Era and post-doctoral fellow at Tsinghua University, a 2024 Forbes China 30 Under 30 Business Elite inductee, depicted the possibility of making humanoid robots serve thousands of industries and enter thousands of households, and introduced how to promote the wide application of native generalized embodied intelligences based on the end-to-end native robotics grand model and hardware platform defined for AI at this conference. Xiyue shared that since the second half of 2022, the humanoid robotics track has been very hot, which is due to the joint iteration of algorithms, data, and ontology, promoting the development of embodied intelligence. At present, the performance of StarDrive Era's products has reached the world-class level, and its dexterous hand and robot ontology have been recognized by many well-known technology companies and universities, and its StarDrive STAR 1, is one of the fastest and most stable humanoid robots in the world.

(Zhou Yuxiang, founder and CEO of Black Lake Technology)

Zhou Yuxiang, Founder and CEO of Black Lake Technology, shared how to help manufacturing enterprises realize industrial data on the cloud, so that production collaboration can be realized between factories and between factories and chain owners. Black Lake Technology serves nearly 30,000 Chinese and Southeast Asian factories in multiple industries such as food and beverage, automotive parts, equipment manufacturing, and home appliances, and is the industrial software vendor with the largest number of factories served in the Asia-Pacific region. Zhou Yuxiang said that through cloud computing, deep learning and other technologies, Black Lake Technology not only improves industrial production efficiency and capacity utilization efficiency; more inclusive products, not only serving large enterprises, but also through small work order products, low-cost, easy to get started, so that more Chinese small and medium-sized micro-enterprises to realize the digital management, so as to achieve a better “China's smart”! China Smart Manufacturing”.

(Li Yuefeng, Co-founder of Non-stop Technology)

Li Yuefeng, co-founder of Non-stop Technology, which focuses on frying robots, said that many people preferred catering for business start-ups, but the catering industry is facing many challenges in its operation, such as a high closure rate, large staff turnover, difficult cost management, etc. The traditional model has been difficult to meet the development needs, and there is an urgent need to change with the help of digital means. Non-stop technology through the output of the overall solution of catering digitalization, advanced AI technology and intelligent equipment, can help catering enterprises to solve the problem of manpower cost control, alleviate the shortage of manpower, improve operational efficiency and the speed of large-scale chaining, etc., to achieve a 70% reduction in costs and accelerate the expansion of the chain.

(Zhang Xiangyang, General Manager of Fresh Life Cold Chain-SenPan Technology)

In recent years, consumers' increasing demand for high-quality fresh food has given rise to an industrial ecosystem characterized by “freshness”, which is an important area for Grassroots Capital's investment layout. In November last year, Fresh Life Cold Chain Logistics, with a valuation of more than 10 billion yuan, obtained a new round of financing of nearly 900 million yuan, which became the largest single round of financing in China's cold chain logistics industry. At the meeting, Zhang Xiangyang, general manager of Fresh Life Cold Chain-SenPan Technology, shared with the theme of “Cold Chain Logistics-AI Quotes Food Anxinda”. He believes that under the growing demand for food safety of the people, we need to address the safety of the food source, improve the circulation efficiency, and make the food fresher. To this end, Senpan Technology ensures that food circulation is visible throughout the entire process through low-altitude traceability, quantity identification models, disease monitoring and intelligent management and other technological means; applies flexible control of unmanned forklifts, human-machine collaboration and operation assistance dual model in cold chain scenarios to reduce cold chain logistics depletion to less than 10%; and improves the efficiency of the circulation of goods through the collaborative scheduling of supply chain resources to improve the sales volume of products by 1%-3% per year for the customer. A series of scientific and technological innovations have further promoted the upgrading of supply chain science and technology by realizing the digital management through the control body that can be predicted beforehand, controlled during the incident and know the result in time afterwards.

(Wang Hang, Vice Chairman of New Hope Group)

Regarding the strategy of Chinese enterprises to go overseas, Wang Hang, Vice Chairman of New Hope Group, pointed out that Chinese enterprises should make full use of the advantages of supply chain to go overseas, and realize the comprehensive going overseas of products, channels, brands and manufacturing. Made in China has the unique advantages of being a large country economy, both the cost advantage brought by the huge market, and the supply chain advantage of more efficient full supporting industrial categories, both the advantages of institutional mechanism, and the talent advantage of a huge team of scientific and technological personnel. China's manufacturing to find a new world of operation, the need to “on the mountain, down to the countryside, out to sea”, that is, on the mountain of science and technology, down to the grass-roots market, out to sea to find a new space, and China's food enterprises, relying on the agricultural country and agricultural powerhouse of the background, fully qualified to go out. At present, through cooperation with cloud preferences and other platforms, Chuanwazi and other brands invested by New Hope Group and Grassroots Knowledge, have gone out of the country and entered the U.S. and other markets. Wang Hang said that New Hope Group's going abroad has accumulated rich experience and resources, and at the same time, it continues to build an open platform, hoping to reuse it with everyone and jointly promote Chinese brands to go abroad.

(Wang Gang, Founder of Ace Innovation)

Wang Gang, chairman of OCM Food Group and founder of Ace Innovation, the largest Chinese food brand agency in North America, said that the most important thing for Chinese brands to enter developed countries is to build roads and channels first. Since its inception in August 2015, Ace Innovation has spent 10 years doing the “most exhausting” work, one store to expand, and slowly realize from the Chinese supermarkets to mainstream supermarkets, and ultimately opened up all the channels, to help the Yuanqi Forest, Wanglaoji, Xu Fuji, and other head of the Chinese brand to enter the North American market. He also said that Chinese food into the U.S. market, the most important thing is offline, need to set up a hard fortress, fight a dull battle. In the future, Chinese food companies will also need to establish product innovation capabilities for the mainstream market and mainstream groups in order to get a bigger breakthrough in the U.S. market.

(Zhang Yuzhe, co-founder of Micro Meow Tiger Spot)

The “mood economy” and “night economy” have blossomed in various circuits. Since 2024, new policies on night economy consumption have been introduced across China, accelerating the high-quality and prosperous development of the night economy and further releasing the consumption potential by extending the night business hours and carrying out rich and colorful cultural and tourism activities. Zhang Yuzhe, co-founder of Micro Meow Tiger Spot, a leader in the nightlife mutual entertainment technology track, shared his views on the theme of “fueling the night economy, how digital software opens a new era of emotional business”. He believes that young people nowadays have rich night life and diverse night life scenes, in which bars and other scenes fulfill emotional value and functional value, and emotional value is the key to high-premium business model. Micro Meow Tiger Spot improves user experience through AI application and other advanced technologies, creates new profit points for bars and other venues, and promotes the development of the industry. Its SaaS system precipitates private domain customers with strong data capabilities, which can provide customers with business guidance and realize win-win situation for all parties.

(Chen Xiaoqin, Founder of Xiaotie Self-service Billiards)

Chen Xiaoqin, founder of Small Iron Self-service Billiards, who became the head of the industry in 3 months, decoded the business model of the rapid development of 6,000 stores, and shared that any industry can never escape the cycle of nature, and that doing business should think about the contribution to the industry and the value brought to the user, in order to gain a foothold in the market and continue to develop. The business model of Little Iron Self-service Billiards is very clear: First, AI+Hardware, which solves the store operation. Second, through AI+AR, it provides consumers with many interesting and fun functions. High repurchase rate, scene dependence, and unmanned self-service through the software and hardware of AI technology to solve the problem of store operation is an important reason why Little Iron 24-hour self-service billiards opened 1,000 stores in 8 months, and currently has nearly 6,000 stores nationwide, covering 350 cities across the country.

Liu Ying, the main manager of the Avni brand, which is known as “Hermes in sanitary napkin industry”, shared her thoughts on being a feminine care brand for eight years. She believes that quality problems in livelihood categories such as sanitary napkins will lead to a decline in consumer trust. The product determines the life of the enterprise, there is no shortcut in the supply chain, and there must be a good intention. The female sanitary napkin market is growing at a rate of 10% per year, and consumer demand is slowly developing towards high-end, natural and functionalized. Through the innovation of 100% natural silk raw material and responsible supply chain, we are able to improve the product quality and user experience to meet the unmet market demand, which is the key to make Avalon stand out from the rest. As an entrepreneur who likes to be “small but beautiful”, Liu Ying believes that we must insist on making sincere products with good technology, supply chain and brand to enhance the influence and competitiveness of Chinese brands in the international arena.

(Liu Ying, the chief manager of Avni brand)

(Yu Hai, Founder of Devil Cat IP)

Yu Hai, founder of Devil Cat IP, an outstanding representative of China's head original IP, shared his deep understanding of the IP industry. He believes that “the IP industry has a strong head effect. However, making IP is a very long process. Strong originality and deep cultural heritage are the key factors to support the development of brand and IP. Yu Hai also emphasized that for those products and channels that are already mature, the enabling role of IP will be more prominent, and can further enhance its market value and influence. From purely empowering products to a wider range of empowering scenarios, the influence and application of IP is expanding and deepening.