Innovation - Future｜Yunlizhi Zhang Xiangyang: Supply Chain Digital Intelligence Drives New Growth for FMCG Enterprises
On May 26, the “Innovation - Future” Digital Intelligence Supply Chain Conference and 2023 China Intelligent Logistics Technology Innovation and Development Conference, co-sponsored by Blue Whale Finance as the official media partner, was held in Chengdu.
At the conference, Zhang Xiangyang, head of the Lychee Solutions Center, said that Lychee is helping FMCG companies achieve more rational warehouse network planning and launch extreme products through its digital assets and digital capabilities.
Zhang Xiangyang said, who mastered the amount of data, who will be able to obtain absolute competitiveness in the future market, relying on these data, transport Lychee can bring a lot of changes for the enterprise. Currently in the field of supply chain, the most talked about is the agile logistics supply and flexible manufacturing, which requires the support of data volume.
According to reports, transport Lychee has the country's largest data precipitation of ingredients, the entire product system gathered 340,000 SKUs. Zhang Xiangyang said: “Everyone ate three meals a day, two of the ingredients are transported by the transport Lychee.”
This is just one aspect, shipping Lychee also precipitated data from 9,300 shopping centers, while the amount of shopping centers in the country is only 10,000 or so. “Through the direction of the shipping data, shipping Lychee can clarify the future development direction for the enterprise, where the sales volume is, where the store is opened, and where the warehouse should be laid, all of which can be analyzed through big data.” Zhang Xiangyang said.
These practices seem to be somewhat traditional, shipping Lychee's strong digital capabilities can support the enterprise to launch the ultimate product.
Previously, New Dairy launched a 24-hour fresh milk, which was delivered by Luck Lychee. “For a 24-hour fresh milk, it is only 12 hours at home, if the transportation and warehousing production occupies a lot of time, the time at home will become less. Only by achieving the ultimate logistics experience and fast connection of all links can we bring this 24-hour fresh milk to the market.” Zhang Xiangyang said.
The reason why it can bring strong support for FMCG enterprises is that it has enough transportation capacity behind it. It is understood that transport Lychee, as the intelligent logistics platform of the fresh life cold chain of the New Hope Group, has 180,000 cold chain vehicles across the country, occupying 1/3 of China's cold chain vehicle market. Zhang Xiangyang said, “our cold chain vehicles can meet the same day delivery of 100 cities, and realize the next day delivery of 500 cities.”